At SeekACE Solutions, we think Oracle – Commerce has become the game-changer in the evolving retail world –
If any business can’t personalize the user experience of its commerce site to individual consumers as they are using it, and provide a consistent experience across all of its brand’s touch-points, it will lose them. The Digital marketing plan may work and generate high traffic; however, the conversion will be low.
Consumers must be continually engaged with a customized experience at every opportunity – regardless of what path they take through the commercial site. When it is done well, it may also trigger different behaviors that will lead to increased opportunities for cross-selling and up-selling, as well as enticing a customer to return. This is omnichannel engagement, and it has become the game-changer for online retail. It’s also fundamental to Oracle Commerce.
Personalized, omnichannel customer experience has two sides. The first is the basic framework – a robust product catalog that can lever your customer history, and provide a hassle-free checkout. The second is the additional layer of insight that can quickly adapt and respond to what the consumer is doing on your site – search terms they are using, banners or links they are clicking on, and so forth – so that the site is dynamic rather than static, displaying content specific to the consumer’s interests in real-time.
The ability to identify and rapidly respond to a consumer’s immediate interests and actions, cost-effectively, can make or break a profit margin for any organization. It requires a single, unified solution, powerful and intuitive enough for the typical business users in the organization’s marketing department to quickly update or add new content without having to rely on the IT department.
In the enterprise market, Oracle has emerged as the frontrunner for empowering business users to provide this customized, omnichannel experience, with acquisitions that include Endeca, ATG, Vitrue, FatWire, and RightNow. SeekACE Solutions has had a front-row seat throughout this evolution and has extensive experience working with all the pieces of the web-commerce puzzle.
With Oracle Commerce, Oracle has unified ATG and Endeca and is developing strategic integrations with the others, in order to rapidly evolve commerce sites to new levels of interaction and personalization.
Oracle Commerce allows retailers to target their customers with a level of detail far in advance of what has been possible with other integrated solutions. The business users can offer customers a true omnichannel experience that will drive repeat sales.
For those who have never used Oracle Web-Commerce –
This is the opportunity to implement robust, omnichannel commerce and customer-experience solution with a clean slate. The possibilities to transform your online sales channel are vast and can be quickly obtained with a phased implementation.
Now, consider being able to manage, analyze and act on the insight to be mined from all of your structured and unstructured data, to chart buying trends and customer behaviors over time, and to factor in variables, such as weather conditions, that could impact your business. If you layer this insight on top of Oracle Commerce, imagine the possibilities.
In our coming blog, we will try to take you into a more detailed journey of Oracle Web Commerce. The meanwhile if you are planning to build a new web commerce site or you have an existing site you reach us at www.seekace.com/contact-us and our team members will show you how we can value add.